About Signature Design

Founded in 1993, Signature Design specializes in creating one-of-a-kind visitor experiences for public places. Through interpretive planning, wayfinding, and experiential design, we connect people to places, stories, and history by highlighting what makes a place “real” and authentic. Our placemaking features imbue sites with meaning, create landmarks for visitor orientation and wayfinding, and become destinations unto themselves.

Collaborative Design Solutions

Signature Design crafts integrated design solutions through a collaborative process. We believe in working across disciplines—alongside architects, engineers, urban planners, landscape architects, graphic designers, writers, artists, and our clients and their communities—together as a team. 

Beginning with public engagement exercises, we build trust. By listening to our clients and their communities, we learn what is most important to them. Then, we apply these discoveries to our design approaches. By drawing information and inspiration from the people who live, work, and visit the places we work, we ensure that our design programs provide lasting value and meaning to the community and its visitors.

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Our Team

Our team brings diverse strengths and skills to each project. We have master facilitators, planners, and designers—those who think concretely and those who think abstractly, those who bring pragmatic solutions and those who think outside the box. We believe this opening up of ideas and coalescing around novel, often state-of-the-art designs creates customized, innovative solutions for our clients—solutions that win awards and keep visitors coming back for years to come. 


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Therese Huffman
Owner

Interpretive Planning & Design  |  Wayfinding Design  |  Graphic Design  |  Project Management  

Therese is the founder and principal of Signature Design—a niche, woman-owned business which she established in 1993. She has over 30 years of experience in conceptual to final design, strategic team building, and project management for branding, wayfinding, signage, and exhibit and environmental design projects across the U.S., as well as in China, Canada, Europe, and South America. Therese believes in working across disciplines—alongside architects, engineers, landscape architects, graphic designers, urban planners, and her clients and their communities—together as a team. By drawing information and inspiration from the team, Therese ensures that her designs provide lasting value and meaning to the communities and visitors she works with.

B.F.A., Graphic Design, Rhode Island School of Design
B.F.A., Minors: Printmaking and Photography. Thesis: The RISD Campus Signage System.


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Juliet Cutler

Interpretive Planning & Design  |  Content Development  |  Stakeholder Facilitation

Juliet has worked on more than 40 projects in nearly a dozen countries. She is known for her professionalism, her ability to listen, and her skill in facilitating meaningful stakeholder engagement. As a talented writer and planner with graphic design as well as teaching experience, Juliet is unique in her field. She is gifted at understanding visitor demographics and needs, identifying core messages, and developing creative and appropriate strategies to convey those messages in ways that transform research and facts into compelling story-based narratives and engaging visitor experiences. She is a certified interpretive planner (CIP) and a certified interpretive trainer (CIT) through the National Association for Interpretation.

M.A., English & Communication Development, Colorado State University
B.S.Ed., University of North Dakota


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Kim Wilson

Exhibit Design  |  Graphic Design  |  Illustration  |  Public Art

Kim comes from a theatrical and fine arts background. As a sculptor, painter, and designer, she has diverse design experiences including creating for theme-park environments and interpretive exhibits, as well as designing environmental graphics and public art, and illustrating in many mediums. Even during her childhood, Kim keenly observed her surroundings—the red of clay, the black of asphalt, or the smoothness of water-worn stones sparked her creativity. She continues to find beauty and inspiration in the play of color in particular surroundings and the feel of materials. Kim’s creative process begins with a pencil. She forms thumbnail sketches, which she revisits and expands in an iterative process that results in appealing and powerful designs.

B.F.A., Theatre Set and Costume Design, Florida State University
B.F.A., Fine Arts, Florida State University           
B.F.A, Set and Costume Design, University of Missouri, Kansas City

* Recipient of the full Hallmark Educational Fellowship for all three years of Graduate studies.


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Scott Neale

Exhibit Design  |  Wayfinding Design 

Scott is an internationally recognized, award-winning scenic designer from San Antonio, Texas where he is assistant professor of scenic design at Trinity University. Scott specializes in designing interactive, immersive environments including theatrical sets, theme-park attractions, interpretive exhibits, and event settings. He also designs interpretive and wayfinding systems. Visitors have been enchanted by his work around the country and the world.

M.F.A., Scenic Design, Northwestern University
B.F.A., Scenic Design & Scenic Painting, Conservatory of Theatre Arts at Webster University


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Krupa Kanaiya

Animation  |  Social Media Specialist 

Krupa’s experience spans television production and animated shorts, as well and animated promotional and marketing materials including social media content. Krupa is an animator who leverages excellent communication and interpersonal skills to work closely with clients and other team members to produce outstanding visual content.

B.F.A., Media Arts & Animation, Art Institute of Atlanta


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Phillip Yonfa

Exhibit Design  |  Construction Drawings

Phillip’s experience spans exhibit design, cost estimating, and technical drafting. He has designed exhibits for diverse environments including national and regional parks, natural science museums, civil rights museums, art museums, children’s museums, and heritage and history sites. Understanding client needs and budgets, and designing creative and immersive environments around these needs and budgets, is a fundamental philosophy demonstrated in Phillip’s work. Working both domestically and internationally has refined Phillip’s methods and strategies and resulted in the creation of dynamic exhibits that visitors will enjoy for years to come.

Bachelor of Industrial Design, Auburn University


 

Kathleen Robert

Graphic Design  |  Branding  |  Wayfinding Design 

With 20 years of experience, Kathleen brings extensive expertise in all facets of graphic design, often playing a critical role in bringing overall cohesiveness to projects. She is able to work collaboratively across disciplines, seamlessly integrating the distinct disciplines of architecture, landscape architecture, environmental graphic design, and graphic design. Kathleen’s versatility and enthusiasm as a designer lends itself both to three-dimensional signage and environments, as well as two-dimensional print design. Using fresh contemporary approaches, Kathleen develops and designs exceptional, tailor-made solutions for clients around the world.

B.F.A., Graphic Design, University of Kansas
B.A., Saint Louis University, Saint Louis, College of Arts and Sciences

 

 

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An Award-Winning Planning & Design Firm

 
 

2019 Best in Show, Coolness Sign Design, World Sign Associates

An overlapping “Seasonal Leaf” sculpture designed by Signature Design serves as an attractive gateway to the blossoming downtown area in Hickory, North Carolina.


2019 Merit Award, American Society for Landscape Architects

At Nachusa Grasslands in Illinois, Signature Design created the branding program, the interpretive program, interactive exhibits, sculptural elements, a donor display, and wayfinding signage.


2018 Community Design Award, City of Atlanta

In a new Atlanta office space, the Southern Education Foundation celebrates its 150-year history as an advocate for  equity and excellence in education for low-income students and students of color with immersive storytelling murals designed by Signature Design.


2010 Merit Award, American Society for Landscape Architects

This award-winning project brought together many partners including The Nature Conservancy, Illinois State Museum-Dickson Mounds, and the U.S. Fish and Wildlife Service to create an innovative blueprint for bringing the Emiquon Nature Preserve’s story to visitors.


2010 Merit Award, American Society for Landscape Architects

Honored for outstanding professional achievement for general design, Signature Design’s work at Johnson’s Shut-Ins State Park used local materials to create trailheads and mosaics, as well as outdoor interpretive signs, storytelling stations, podcasts, and interior exhibits to interpret the park’s rich ecology and geology.


2010 Best Design Improvement Award, Georgia Downtown Association

Signature Design’s innovative wayfinding and interpretive sign system for the City of Tifton, a town of 15,000 located in central Georgia, beat out more than 130 projects across Georgia for implementing the best design improvement that visually benefits a downtown area.


2010 Best Innovations Award, Illinois Municipal League

Signature Design’s exhibits at Hartford’s Lewis & Clark Confluence Tower showcase the iconic confluence of the Mississippi and Missouri rivers and highlights opportunities for more in-depth exploration of the region and the Meeting of the Great Rivers National Scenic Byway.

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Testimonials

 
The SEF experience hits you as soon as you walk in the front door and keeps inspiring you as you move through the space.
— Troy Johnson, Southern Education Foundation CFO/COO
 
We were blown away! The colors and the powerful graphics are used in unusual ways that allows our history to come alive.
— Autumn Blanchard, Southern Education Foundation Communications DirectOR
The number-one benefit the City of Acworth gets out of working with Signature Design is their ability to take our vision and put it into visual concepts that our visitors can touch and feel. When visitors come to our new Depot Museum their opinion and expectations change of Acworth.
— James Albright, Director Parks, Recreation, and Community Resource Department, Acworth, GA
 
Signature Design are creative designers and planners who understand the process of moving from concepts to implementation. Good graphics, excellent research into concepts and ideas.
— Judd Smith, Parks Historian, State Parks and Historic Sites Division, GA Department of Natural Resources